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Rolls out new exclusive Elvive Hyaluron + Pure collection, its second collaboration with the retailer.
February 26, 2024
By: Christine Esposito
Editor-in-Chief
Building off the success of the L'Oréal Paris Elvive Hyaluron collection, which launched exclusively at Walmart in late 2022, the haircare brand is again collaborating with the retailer on another exclusive launch: Elvive Hyaluron + Pure. The new line includes shampoo, conditioner and an oil erasing scalp serum. The new regimen, which is made up of formulas infused with hyaluronic and salicylic acid, exfoliates and purifies the scalp. Elvive Hyaluron + Pure is said to strategically m...
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